Actress Demi Moore is one in all a number of notable figures to attend the 2026 Cannes Movie Competition. Nonetheless, whereas attending, the “I Love Boosters” star sparked controversy by making what has been referred to as a vailed advertisment for synthetic intelligence.
This comes after Reese Witherspoon‘s current controversy, wherein she was accused of encouraging others to find out about AI whereas probably taking advantage of it.
Moore took half within the Cannes Movie Competition jury press convention on Might 12. Throughout it, per Variety, she was requested about her opinions on synthetic intelligence and the way the film business is and might be impacted by it. She started, “Wow, that’s a giant query.”
Moore continued, “I feel the truth is that to withstand — I all the time really feel that against-ness breeds against-ness. AI is right here. And so to battle it’s to battle one thing that could be a battle that we’ll lose.”
She added, “So to search out methods wherein we will work with it, I feel, is a extra worthwhile path to take.” The actress then stated, “To your query of, are we doing sufficient to guard ourselves? I don’t know the reply to that. And so my inclination could be to say most likely not.”
Moore Says There’s A Magnificence To AI

Moore continued her dialogue of AI and its influence on Hollywood. Particularly, she famous that “there’s lovely points to with the ability to make the most of” it as a instrument. Nonetheless, she acknowledged that the expertise has its limits.
In accordance with her, “The reality is there actually isn’t something to worry as a result of what it will probably by no means exchange is what true artwork comes from, which isn’t the bodily, it comes from the soul. It comes from the spirit of each one in all us sitting right here, to each one in all us who creates every single day.”
She added, “And that they’ll by no means recreate by way of one thing that’s technical.”
Followers Aren’t Taking Kindly To The ‘Substance’ Star’s AI Sentiments

Following Moore’s remarks about discovering methods to work with AI that went viral, she’s receiving appreciable backlash on social media. One particular person reacted, “What a dumb argument. Simply because Demi Moore is right here, it doesn’t imply administrators must solid her.”
Another person stated, “She feels like an investor, not an artist. Solely out of contact with expertise and artwork. 90s film stars had it simple and have become wealthy and retreated from caring concerning the sustainability of the enterprise they helped fuck up.”
A unique social media person said, “Each movie star that comes out and says this shit might be investing in it.”
After that, one other fan provided a prediction. They stated, “Getting older actors who know their roles are drying up are going to embrace this concept (after the pitch assembly) of promoting their digital likeness to AI to allow them to proceed to generate income into retirement. They don’t have any different selection however to screw the remainder of the business.”
Lastly, one other involved social media person wrote, “Gross – ‘againstness breeds againstness’? No, in the event you cease utilizing AI, block information facilities from being constructed, and make anti-AI laws, then the slop does actually go away! I solely hear older folks afraid of being “left behind” and AI shills utilizing one of these language, by the best way.”
Demi Moore Additionally Advocated For Free Speech

There’s been dialogue in Hollywood about whether or not filmmakers ought to shrink back from expressing political opinions. This comes as some wonder if outspoken actors and filmmakers distract from the flicks themselves.
Per The Hollywood Reporter, Moore was requested about this whereas on the 2026 Cannes Movie Competition. In response, she stated, “I feel a part of artwork is about expression, so if we begin censoring ourselves, then we shut down the very core of our creativity, which is, I feel, the place we will uncover fact and solutions.”
Demi Moore’s Subsequent Film Arrives In Theaters This Month

Moore’s feedback at Cannes 2026 come forward of the discharge of her new movie, “I Love Boosters.” Written and directed by Boots Riley, the comedy-adventure movie might be launched in theaters on Might 22. Along with Moore, it stars Keke Palmer, Naomi Ackie, Taylour Web page, Poppy Liu, and extra.
Forward of its launch, “I Love Boosters” garnered spectacular early evaluations. It at the moment sits at a stellar 94% score on Rotten Tomatoes, primarily based on 35 evaluations. Within the film, Moore portrays a vogue maven who turns into the goal of a gaggle of shoplifters, often known as “boosters.”
The movie is rated R and is distributed by Neon.
