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Athleisure maker Lululemon Athletica reported slowing visitors in its a whole bunch of US shops as worries over the economic system immediate customers to take a extra cautious take a look at its $100 yoga pants.
The Canadian firm reported file income of $10.6bn for 2024, an increase of 10 per cent yr on yr, as new shops opened and gross sales at present shops grew total. Annual internet earnings grew by 17 per cent to $1.8bn, additionally a brand new excessive.
However the figures additionally revealed weak spot in its largest market of the US, whose 374 shops promote high-end Lululemon exercise gear — and the place shopper sentiment has been shaken by persistently excessive inflation and President Donald Trump’s tariffs on buying and selling companions.
Identical-store gross sales within the Americas division have been unchanged within the fourth quarter of 2024 and decreased by 1 per cent for the complete yr. Site visitors to US shops had been declining within the firm’s first quarter, which started in early February, executives mentioned.
“We began this yr with a number of compelling new product launches, however we additionally imagine the dynamic macro surroundings has contributed to a extra cautious shopper,” Calvin McDonald, chief govt, advised analysts. Citing a survey Lululemon performed earlier this month, he added that “customers are spending much less as a consequence of elevated issues about inflation and the economic system”.
Shares of Lululemon fell by 14 per cent on Friday.
A sequence of financial information releases, surveys and company bulletins have pointed to shopper retrenchment as Trump unleashes tariffs on an array of imports and nations.
A US shopper expectations index revealed by the Convention Board think-tank this week fell to the bottom degree in a dozen years and one which normally indicators a recession. Nike, the shoe and athletic attire firm that may be a competitor of Lululemon, final week forecast an surprising drop in quarterly income.
Lululemon chief monetary officer Meghan Frank advised analysts its gross revenue margin was prone to decline by 0.6 proportion factors this yr in contrast with 2024, partially as a consequence of “the impression of elevated tariffs associated to China and Mexico”. Each nations have Lululemon shops and are topic to new US tariffs.
In a regulatory submitting, Lululemon mentioned most of its merchandise have been manufactured in Vietnam, Cambodia, Sri Lanka, Indonesia and Bangladesh.
If the tariffs broaden — as Trump goals to do subsequent week — “we’ll proceed to look throughout our price construction in addition to to pricing, ought to the surroundings change”, Frank mentioned.
