The controversy surrounding Sydney Sweeney’s current promoting marketing campaign continues to develop, with tennis star Priscilla Hon now becoming a member of these talking out.
Hon stated that whereas Sweeney appeared good within the advert, its message might hurt younger ladies by reinforcing the concept they need to look a sure means.
Olympic gold medalist Ariarne Titmus and former U.S. gymnast Gracie Kramer have additionally not too long ago slammed the advert.
In an Instagram submit, Hon weighed in on Sweeney’s newest sports activities advert, which options the actress showing largely nude in a Novig industrial whereas utilizing sports activities gear to cowl herself.
She first acknowledged that Sweeney appears “superb” within the advert, then questioned how showing that means might have an effect on younger ladies in sports activities.
“Younger ladies already develop up feeling like they should look a sure means. They’re continuously being proven what the ‘good’ physique is meant to appear like, and sport must be one of many locations that teaches them their our bodies are about what they’ll DO, not how they give the impression of being,” the athlete wrote.
She added, “We must be exhibiting the following technology that being robust, gifted, and succesful is sufficient. They don’t want one more reason to consider their physique is what makes them precious.”
Ariarne Titmus And Gracie Kramer Additionally Take Intention At Sydney Sweeney’s Advert
Hon’s remarks observe comparable criticism from Olympic gold medalist Ariarne Titmus and former U.S. gymnast Gracie Kramer about Sweeney’s provocative advert.
Titmus stated she was infuriated by the industrial and questioned why Sweeney and Novig went forward with it.
“How will we stay in a world the place monetizing a lady’s physique and sexualizing ladies’s sport continues to be a factor?” Titmus wrote on Instagram.
In the meantime, Kramer argued that the advert undermined progress in difficult the sexualization of feminine athletes.
“I’ve spent my total life competing in a sport the place feminine athletes have been oversexualized, decreased to our our bodies, and compelled to struggle to be taken critically for what we are able to really do,” she wrote.
Inside Sydney Sweeney’s Revealing Novig Industrial
Sweeney’s provocative advert was for Novig, a sports activities prediction platform during which she is a stakeholder.
Within the roughly one-minute industrial, the “Euphoria” actress seems nude or almost nude whereas utilizing sports activities gear, together with footballs, basketballs, and a tennis racket, to cowl herself.
She additionally references a number of sports activities, together with tennis, golf, baseball, and hockey. All through the advert, she repeatedly emphasizes that Novig is concentrated on sports activities.
“Assume you already know sports activities? Show it. Novig is simply sports activities. So that they needed to indicate simply sports activities,” Sweeney stated in a single scene.
Sydney Sweeney Shares Athletes’ Nude Shoots After Advert Criticism
Following the preliminary criticism, Sweeney appeared unfazed by the controversy surrounding the advert.
As beforehand reported by The Blast, the “Euphoria” star shared a group of pictures that includes a number of the greatest names in sports activities who had beforehand posed nude or almost nude in picture shoots.
The ladies featured in her submit included Serena Williams, Ronda Rousey, Sue Fowl, Megan Rapinoe, and Caroline Wozniacki.
Sweeney didn’t omit the boys, including Myles Garrett, Rob Gronkowski, Karl-Anthony Cities, and Jason Kelce, all of whom have participated in revealing sports-themed picture shoots over time.
Sydney Sweeney’s Previous Campaigns Have Additionally Stirred Controversy
In 2025, Sweeney starred in two controversial promoting campaigns that additionally drew consideration on-line.
The primary was her marketing campaign for Dr. Squatch, which featured a cleaning soap bearing her identify, purportedly made utilizing water from her tub.
On the time, the marketing campaign generated appreciable controversy over its intentionally provocative idea.
Sweeney additionally drew criticism over American Eagle’s “Sydney Sweeney Has Nice Denims” marketing campaign. It performed on “denims” and “genes,” with Sweeney discussing inherited traits and saying, “My denims are blue.”
In that occasion, critics argued that the wording and deal with her blonde hair and blue eyes evoked eugenics and concepts about genetic superiority.
