Prada will make a limited-edition assortment of sandals in India impressed by the nation’s conventional footwear, promoting every pair at round 800 euros (US$930), Prada senior govt Lorenzo Bertelli instructed Reuters, turning a backlash over cultural appropriation right into a collaboration with Indian artisans.
The Italian luxurious group plans to make 2,000 pairs of the sandals within the areas of Maharashtra and Karnataka beneath a cope with two state-backed our bodies, mixing native Indian craftsmanship with Italian know-how and know-how.
“We’ll combine the unique producer’s customary capabilities with our manufacturing strategies”, Bertelli, who’s chief advertising officer and head of company social accountability, instructed Reuters in an interview.
The gathering will go on sale in February 2026 throughout 40 Prada shops worldwide and on-line, the corporate mentioned.
Prada confronted criticism six months in the past after displaying sandals resembling Twelfth-century Indian footwear, often known as Kolhapuri chappals, at a Milan present. Photographs went viral, prompting outrage from Indian artisans and politicians. Prada later admitted its design drew from historical Indian kinds and commenced talks with artisan teams for collaboration.
