As elements of the UK brace for an additional sizzling weekend, on-line adverts have been showing for transportable air conditioners claiming to be “designed by former Nasa engineers” and capable of “cool a room in 90 seconds”.
The adverts have emerged on platforms together with Fb and YouTube, however the Promoting Requirements Company (ASA) has now warned the merchandise are sometimes “too good to be true”.
YouTuber Stuart Matthews, who purchased a number of gadgets to check on his Correct DIY channel, advised the BBC that regardless of paying £70 for one machine, it turned out to be “a small, easy fan price just a few kilos”.
The BBC has approached Meta and YouTube for remark.
The ASA advised the BBC that a few of the adverts it had seen on-line in current weeks made exaggerated claims, together with {that a} small system might cool a complete dwelling inside minutes or used little or no electrical energy.
It additionally mentioned the adverts often featured faux buyer critiques describing dramatic temperature drops or distinctive efficiency.
The adverts direct consumers to web sites promoting the gadgets, sometimes for between £70 and £120.
Most of the adverts additionally seemed to be AI-generated, utilizing visuals corresponding to copper coils and metallic bins to make the merchandise appear extra subtle.
