Comic Matt Rife not too long ago defended Sydney Sweeney after she spoke out in regards to the response to her Dr. Squatch bathwater cleaning soap marketing campaign.
The actress, who collaborated with the model to launch a restricted version of cleaning soap bars, claimed that largely girls had been mad in regards to the thought.
Now, whereas calling critics “rubbish losers,” Matt Rife took to X (previously Twitter) to sentence the backlash the actress has been dealing with prior to now few months.
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Matt Rife Slams On-line Hate Directed At Sydney Sweeney
Rife is stepping in to again Sweeney, however this time, it is not about her viral American Eagle marketing campaign. As a substitute, he is addressing the backlash surrounding her bathwater cleaning soap partnership.
On Friday evening, Rife jumped on X to react to Sweeney’s latest remarks about being focused by girls on-line after her Dr. Squatch collaboration, a marketing campaign that sparked chatter when the model promoted cleaning soap supposedly made along with her bathwater.
Fed up with the negativity, Rife posted, “I maintain seeing individuals mad at Sydney Sweeney for noooothing. She’s studying that the web is stuffed with absolute rubbish losers who will twist something you say right into a c-nty misinterpretation. Individuals are terrible.”
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Notably, he averted addressing the separate firestorm surrounding Sweeney’s American Eagle advert, which drew accusations of racism and claims that the model had ties to Adolf Hitler.
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Followers Agree With The Comic’s Remarks About The Sydney Sweeney Hate On-line
Followers rapidly chimed in below Rife’s submit to point out assist for him and Sweeney.
One individual wrote, “Properly stated, she undoubtedly deserves assist proper now.”
One other added: “They really are terrible. Sydney is a delight. Magnificence and brains, what’s to not love about her?!” one other stated.
A 3rd consumer identified, “The mad individuals are those who had been by no means going to assist or purchase what she was promoting, regardless. Ignore and maintain doing her factor.”
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Matt Rife Stars In e.l.f. Cosmetics’ Authorized-Themed Marketing campaign With Heidi N Closet
Rife’s submit comes as he faces some controversy of his personal, most not too long ago tied to his partnership with make-up big e.l.f. Cosmetics.
Of their newest marketing campaign, Rife stars alongside drag performer Heidi N Closet in a unusual legal-themed spot the place the duo play “E.l.f.ino & Schmarnes,” defending shoppers in opposition to overpriced magnificence merchandise. The spot builds on e.l.f. ‘s 2024 Tremendous Bowl business.
Kory Marchisotto, e.l.f. Magnificence’s Chief Advertising and marketing Officer defined the imaginative and prescient behind the marketing campaign: “For 21 years, e.l.f. has been making one of the best of magnificence accessible to each eye, lip, and face. From ‘Beauty Criminals’ to ‘Decide Magnificence’ to the regulation places of work of ‘e.l.f.ino and schmarnes’, we stand with our neighborhood in favor of magnificence justice.”
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She added: “Our vigorous protection is high-quality magnificence with out compromise – to your pockets or your values. That is the e.l.f.ing means.”
The Comic Got here Below Fireplace For His Previous Home Violence Joke After The Make-up Advert
Many individuals weren’t thrilled to see Rife featured within the e.l.f. Marketing campaign, pointing again to his controversial previous. The comic got here below fireplace in 2023 for a home violence joke included in his Netflix particular, “Pure Choice.”
As reported by The Blast, within the particular, Rife recounted an interplay with a waitress who had a black eye, joking, “My boy, who I used to be with, was like, ‘Yeah, I really feel unhealthy for her, man, I really feel like they need to put her within the kitchen or one thing the place no person has to see her face.’ And I used to be like, ‘Yeah, however I really feel like if she may prepare dinner, she would not have that black eye.'”
The bit sparked widespread backlash, with many condemning him for making gentle of abuse.
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His response solely added gasoline to the hearth, as, as an alternative of apologizing, Rife posted an Instagram story with a hyperlink he instructed critics to click on on to “clear up their subject.” The hyperlink redirected customers to an internet site promoting helmets for individuals with disabilities.
e.l.f. Faces Backlash And Boycott Calls Over Matt Rife Marketing campaign, Points Public Apology
The backlash over Rife’s function in e.l.f. ‘s marketing campaign rapidly snowballed into boycott calls throughout social media, with magnificence influencers, together with some who beforehand collaborated with e.l.f., taking the lead.
A number of even filmed themselves tossing their e.l.f. merchandise in protest.
Creators equivalent to James Welsh, Katie Raymond, Jillie Clark, and Nikkie de Jager spoke out in opposition to the model’s choice to work with Rife, publicly withdrawing their assist and urging followers to rethink shopping for from the corporate.
In response, e.l.f. issued an apology on August 15, addressing the criticism immediately.
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“You recognize us, we’re all the time listening, and we have heard you. This marketing campaign aimed to humorously highlight the fantastic thing about injustice,” the apology learn. “We perceive we missed the mark with individuals we care about in our e.l.f. neighborhood. Whereas e.l.f.ino & schmarnes closes at present, we’ll proceed to make the case in opposition to overpriced magnificence.”
