Madison Beer is a singer-songwriter who makes use of her platform to sing about psychological well being, self-empowerment, and relationships. She first gained consideration as an adolescent when pop star Justin Bieber shared a hyperlink to her cowl of “At Final” on Twitter. Not solely did this result in a recording contract, however her rise in recognition has additionally led to a number of model offers. Most just lately, she partnered with Frito-Lay, a subsidiary of PepsiCo, in an effort to create her personal snack: Taste Swap Lays Candy Southern Warmth Barbecue on Cheetos Crunchy.
Inside The Historical past Of Madison Beer’s Taste Swap Cheetos Taste
Madison Beer collaborated with Cheetos on their “Taste Swap” collaboration, which launched on March 1, 2026. The launch has been a very long time coming, because the “Make You Mine” singer has been teasing the collaboration for months.
On December 18, 2025, Madison Beer posted an Instagram Story video teasing an upcoming collaboration with Cheetos.
On January 21, 2026, the official Cheetos accounts posted about the collaboration on X, with a launch date of February 16, 2026.
On February 16, 2026, Madison posted an Instagram video of herself discovering her snack luggage in shops. “Discovered my taste swap luggage with @cheetos,” she wrote within the caption. “In shops nationwide, March 1! For a restricted time!!”
A fan account additionally posted the video, exhibiting that one in all her luggage was accessible on the market on Amazon for $12.99, though smaller luggage can be found in some grocery shops for a less expensive value.
Warning: Accommodates Milk
Though merchandise like Kourtney Kardashian’s Khloud popcorn elevate the snacking expertise by providing far more protein than you’d usually get in a handful of popcorn, the Madison Beer x Cheetos collaboration has the identical snacking profile that you just’d discover on just about any bag of chips.
One serving is alleged to include 160 energy, 10 grams of complete fats, 16 grams of carbohydrates, and just one gram of protein. The primary ingredient is enriched corn meal, and it accommodates sugar and vegetable oil. Additionally it is mentioned to include cream, skim milk, and whey, so this isn’t a product for anybody who’s vegan, lactose illiberal, or avoiding dairy.
What Do Followers Have To Say About The New Taste?
General, reactions on X, the social media platform previously often known as Twitter, are fairly optimistic. “Wonderful taste, however throws me off exhausting cuz the Cheetos are orange however no cheese taste. Ty Madison Beer,” one person tweeted.
Justin Herbert’s woman, Madison Beer, did her huge one with this creation. Taste swap. No matter it’s, it’s ADDICTIVE. So good. 10/10. And dipped in a lil bitter cream… even higher. That’s all,” one other fan posted.
One other person shared, “Madison Beer’s barbecue Cheetos are good lol they kinda style just like the chili cheese Fritos.” Different followers praised them as “spectacular” and “scrumptious.”
Should you’re the sort of one that wants the factor they’re consuming to appear to be what it tastes like, you then won’t get pleasure from these. Should you’re the sort of one that reaches for Cheetos on the lookout for the cheese, then these undoubtedly received’t curb that craving.
My Verdict: Are They Value The Hype?
They do have a little bit of a candy barbecue taste, however there was no warmth. No spice. Should you put these out in a bowl at a celebration, I doubt anybody would complain, however in the event you’re on the lookout for warmth, you received’t discover it. Likewise, in the event you have been hoping for a minimum of some cheese along with your Cheetos, you’re not going to search out that, both.
Should you’re curious, wait till the small snack-size luggage are on sale at your grocery retailer earlier than choosing one up. They’re undoubtedly not well worth the $12.99 price ticket on Amazon, except you’re an enormous Madison Beer fan and simply need the bag as a collector’s merchandise.
Madison Beer Isn’t The Solely One With A Taste Swap
In February 2026, Marketing Dive reported that PepsiCo was seeking to “reimagine” how chips are made with a Gen Z viewers in thoughts. The primary creator-led product line didn’t simply embrace a Taste Swap from Madison Beer, however iShowSpeed and Dude Excellent as nicely.
Whereas Madison Beer made waves with Lay’s Candy Southern Warmth Barbecue on Cheetos Crunchy, streamer iShowSpeed launched Ruffles Cheddar & Bitter Cream on Doritos, and sports-comedy group Dude Excellent added a singular taste spin by placing Doritos Cool Ranch on Ruffles.
“Taste Swap is a marketing campaign filled with ‘firsts.’ The primary time we’ve remixed these iconic flavors onto surprising chips. The primary time we teamed up with a few of immediately’s largest tastemakers to assist us launch and put their very own spin on PepsiCo’s legendary manufacturers,” mentioned Chris Bellinger, chief inventive officer at PepsiCo Meals U.S., in a press release. “The primary time we’ve executed a very social-first marketing campaign to debut an iconic taste drop.”
Followers are wanting ahead to seeing what different artists, influencers, and flavors may seem in a future drop!
