Martha Stewart is proving that glamour is aware of no age in her newest MAC Cosmetics marketing campaign, the place she trades in baking for a sultry, sensory-driven magnificence second.
The 83-year-old life-style mogul has joined MAC as one among its latest model ambassadors, starring in a playful, steamy advert selling the corporate’s new nude lipstick assortment.
On Tuesday, MAC Cosmetics shared the now-viral advert on Instagram, that includes Martha Stewart wearing a nude silk gown as she seductively indulges in contemporary strawberries, golden honey, and pomegranate, all earlier than making use of a MAC nude lip liner and lipstick to finish the look.
Article continues beneath commercial
Martha Stewart Sizzles In Sensual MAC Cosmetics Advert That includes Strawberries, Honey, And Nude Lipstick
As she strikes by means of the video, sighing and groaning in delight whereas savoring the fruit, Stewart cheekily feedback, “Makes a large number,” whereas dripping honey from a picket dipper.
The marketing campaign, which MAC captioned “I’m Martha Stewart and #IOnlyWearMAC,” embraces a enjoyable, sensual vitality, showcasing Stewart’s confidence as she effortlessly blends sophistication with a contact of cheeky humor.
Followers flooded the feedback part of the video, praising Stewart’s daring and glamorous industrial.
“Bruhhhh, whoever bought Martha Stewart to do that advert is both a genius or unhinged, however it labored anyway,” one social media consumer wrote.
“Was not anticipating Martha in a smokey eye slurping up my feed, however am equally not dissatisfied,” another person stated.
Article continues beneath commercial
“I’m completely down for 50 Shades of Martha. Please preserve it coming!” one other expressed.
Article continues beneath commercial
The New Advert Goes Viral
Whereas many praised the advert, others took to X, the social media platform previously generally known as Twitter, to slam the brand new MAC advert.
“Sure. Simply what all of us need to see is geriatric @MarthaStewart making an attempt to channel attractive. I can’t unsee these pics. Yuck!” somebody expressed. “Whose thought was this?”
“Simply ew,” one other wrote.
Whereas a 3rd merely requested, “Why?”
Article continues beneath commercial
Martha Stewart Reacts To The Daring Marketing campaign
Whereas the video rapidly grew to become an web sensation, charming viewers with its boldness, Stewart herself is embracing the eye. When talking with PEOPLE Magazine, she laughed in regards to the marketing campaign’s playful nature.
“[The photos are] charming, and I believe they will get some consideration,” she stated. “I like what I appear like in these photos. They’re nearly selfie-like. This fabulous nude lipstick actually makes the face. It is a lovely colour.”
Article continues beneath commercial
Within the marketing campaign picture, Stewart seems to be snapping a glamorous selfie in her pajamas, effortlessly showcasing her MAC Cosmetics nude shades. She’s sporting the M·A·CXIMAL Smooth Satin Lipstick in Fleshpot, a shade she immediately cherished. This lipstick is only one of 20 daring nude shades within the assortment, which additionally features a 28-shade nude eye palette and nude lip liners. The gathering gives every thing wanted to attain the right nude make-up look.
MAC’s New ‘Naughty Nudes’ Assortment
For this daring marketing campaign, MAC Cosmetics pushed boundaries with its “nude” messaging, however the model’s core focus was on celebrating authenticity and confidence.
“It is no good working round feeling uncertain of oneself, or not believing that you may get a job accomplished in the proper method, so, I consistently attempt to get individuals to only step up, step as much as the job and really feel good, and be happy with the end result,” Stewart defined.
Article continues beneath commercial
Martha Stewart Embraces Her Title As The Queen Of The Thirst Lure
Martha Stewart is not any stranger to breaking the web along with her glamorous and seductive selfies. The cookbook writer and life-style mogul has totally embraced her viral “thirst lure” persona, telling PEOPLE Journal, “I like these thirst traps.”
With a faithful social media following, Stewart continues to captivate followers along with her signature confidence, proving that magnificence and self-assurance are timeless. “Nicely, it’s a must to really feel that you just look good,” she advises. “Do not query your self. Simply placed on a little bit contemporary make-up and also you have a look at your self within the mirror and say, ‘Oh, boy, I actually look OK.’ Take the image and be sure to have gentle in your face. I at all times have gentle straight on my face.”
At 83, Stewart continues to redefine magnificence requirements, proving that confidence, magnificence, and a well-lit selfie are actually ageless.
