Multi-Platinum country-rock star Brantley Gilbert is placing his tattoos the place his hat is, actually. Recognized for telling uncooked and unfiltered tales by each his music and the ink on his pores and skin, Gilbert is launching a daring new line of headwear with Branded Payments, dropping October 2. This unique seven-piece assortment was created alongside Gilbert’s longtime good friend and award-winning tattoo artist Carl Grace, mixing the artistry of physique ink with wearable style. Each hat design is rooted in Brantley Gilbert’s tattoos, symbols of his life on the highway, his Southern grit, and the values that outline him.
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Brantley Gilbert Turns His Tattoo Tales Into Wearable Artwork With Branded Payments
Brantley Gilbert has mentioned that each tattoo tells a narrative, the nice, the dangerous, the attractive, and the ugly. Now, these tales are stitched into high-quality Branded Payments headwear, giving followers a method to carry his spirit in all places they go.
Carl Grace, who makes a speciality of black and grey darkish surrealism, helped convey Gilbert’s ink to life on canvas, or on this case, material. With greater than 20 years within the tattoo world, Grace has earned a fame for his one-of-a-kind, customized items. His artistry interprets seamlessly into this assortment, which feels genuine, rugged, and deeply private.
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Gilbert’s New Hats Mix Roses, Americana, And Tattoo Tradition

The Blast bought an unique first have a look at the brand new line, and let’s simply say it is unimaginable! The Black & White Blush Rose cap is among the most hanging items within the assortment. That includes an in depth rose patch set inside geometric frames, it’s a wearable image of progress, resilience, and timeless magnificence. The crisp white crown contrasts with a daring black invoice, whereas the rope trim element provides an fringe of classic Americana. This piece displays Brantley Gilbert’s softer facet, a reminder that magnificence usually grows out of ache.
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The Orion Desert Portrait Piece pays homage to traditional pin-up artistry, that includes a blonde muse framed in a rope design. The khaki crown and blue invoice give this cover a retro really feel, whereas the detailed portrait embodies Gilbert’s love for old-school tattoo aesthetics. It’s each eye-catching and nostalgic, excellent for followers who respect the wedding of nation grit and classic Americana.
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Brantley Gilbert’s Artist’s Alternative Cap Celebrates Ink As Id

Maybe the boldest of the bunch, the Classic Black Artist’s Alternative cap contains a spherical patch with the phrase “My physique is a temple, my temple is a canvas” circling a tattoo machine. Minimalist in shade however highly effective in message, this design is Gilbert by and thru, a declaration that ink isn’t simply artwork, it’s identification. The all-black base with a grey rope trim makes this one versatile sufficient to pair with something whereas nonetheless making an announcement.
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The Tales Behind Gilbert’s Tattoos

Brantley Gilbert has by no means been shy about carrying his coronary heart on his sleeve, and in his case, it’s actually inked into his pores and skin. The country-rock star not too long ago linked up with Inked Magazine to share movies highlighting a few of his most significant tattoos and the tales that impressed them.
Gilbert revealed that a lot of his tattoos replicate his sturdy religion, whereas others seize darker chapters of his previous. He pointed to ink alongside one arm that represents “the hell I went by and the hell I raised… and the cycle of going by hell and getting higher.” For Gilbert, these designs are greater than physique artwork, however they’re milestones of survival and progress.
“Individuals get ‘em for lots of causes, however for many of us, tattoos speak about our victories and losses, our struggles and the entire 9,” Gilbert has defined by his file label. “I used to be a kind of children who needed to be taught the onerous approach. But when I’d’ve listened to the recommendation of others, I don’t know I’d have ended up the place I’m.”
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Brantley Gilbert’s New Hats Let Followers Put on His Story

Identical to Brantley Gilbert’s chart-topping hits, these hats are greater than equipment; they’re tales followers can put on. From roses to retro portraits to ink-inspired slogans, each design represents a chunk of the singer’s journey.
The Brantley Gilbert x Branded Payments Tattoo-Impressed Assortment launches October 2, accessible completely by Branded Payments. With solely seven designs within the lineup, every bit is predicted to promote shortly, giving followers an opportunity to personal a slice of Gilbert’s story.
