WASHINGTON: Cracker Barrel stated on Tuesday (Aug 26) that it’s going to keep on with its decades-old emblem, scrapping plans for a brand new one following social media backlash, together with from US President Donald Trump.
“We thank our friends for sharing your voices and love for Cracker Barrel. We stated we’d pay attention, and we now have. Our new emblem goes away and our ‘Outdated Timer’ will stay,” the corporate stated in an X put up.
Trump turned the newest public determine to weigh in on Cracker Barrel’s determination to vary its emblem – which has turn into the newest flashpoint on social media – and despatched the corporate into damage-control mode.
“Congratulations ‘Cracker Barrel’ on altering your emblem again to what it was. All your followers very a lot respect it,” Trump stated on Fact Social after the corporate’s reversal.
The chain’s transient change in emblem – eradicating the long-standing picture of an overall-clad man often called “Uncle Herschel” leaning towards a barrel – is the newest in a collection of dustups the place an sudden response has blindsided retail chains.
Anheuser-Busch’s Bud Gentle gross sales slumped after it despatched a can of Bud Gentle to a transgender influencer in 2023, and this summer season, an American Eagle Outfitters advert marketing campaign that includes actress Sydney Sweeney sparked backlash for that advert’s use of the phrase “good denims” as a play on genetics.
Trump on Tuesday joined a refrain of conservatives, together with Donald Trump Jr, who criticised the restaurant chain’s new emblem that merely shows the chain’s identify towards a barrel-shaped yellow silhouette, eradicating “Uncle Herschel” in an ongoing effort to revamp its model.
