Colleen Hoover has left followers apprehensive about her well-being after sharing a puzzling video on social media.
The “It Ends With Us” creator took to Instagram to publish a clip of herself making Pepsi ice cubes, an innocuous sufficient exercise, nevertheless it was Colleen Hoover’s sluggish, dazed supply that had followers elevating eyebrows.
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Colleen Hoover Sparks Concern And Confusion With Unusual New Video
“It tastes identical to each different Weight-reduction plan Pepsi I’ve ever had,” Hoover stated within the video. “However I suppose the kicker is in two hours when this ice begins to soften, it’ll be the very best factor I’ve ever had. It’s gonna be an awesome day.”
Whereas the tone could have been supposed as a joke, some followers discovered the clip unsettling, with one calling it “very unhappy” and one other commenting, “That’s very regarding. I hope she is OK and has somebody to examine on her, that’s what Justin would need.”
Including to the confusion, Hoover adopted up with one other video, this time venting about an worker named Stephanie allegedly promoting her merchandise at too low a value. She sarcastically referred to Stephanie as her “boss” and joked about going broke.
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Hoover Jokes About Going ‘Broke’ Amid Merch Sale Chaos

“My boss Stephanie put all of my merch on sale for $10 an merchandise. That’s like 5 instances cheaper than what I paid for every merchandise, which suggests by the top of the day as we speak, I’m going to be broke as sh-t,” Hoover stated.
She continued, “Thanks, Stephanie. You higher watch out as a result of perhaps TMZ was proper, perhaps I’m firing all my workers and retiring. Nicely, I can’t retire now as a result of I’m going to be within the gap by 5 p.m.”
After the video went viral, Hoover addressed the issues, writing, “Me making ice cubes out of Weight-reduction plan Pepsi is among the least disturbing issues I’ve posted right here,” including a laughing face emoji.
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A Popularity At Threat?

The movies come as Hoover finds herself on the heart of controversy over her involvement, whether or not intentional or not, within the authorized battle between “It Ends With Us” stars Blake Lively and Justin Baldoni.
Hoover’s dealing with of the Lively-Baldoni feud has drawn sharp criticism. After Full of life filed a lawsuit towards Baldoni in December 2024, accusing him of sexual harassment on set, Hoover appeared to take the actress’s facet.
She posted on Instagram Tales praising Full of life, writing, “@blakelively, you’ve been nothing however sincere, type, supportive and affected person for the reason that day we met. Thanks for being precisely the human that you’re. By no means change. By no means wilt.”
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The publish instantly sparked backlash, as Baldoni denied the allegations and countersued Full of life and her husband, Ryan Reynolds, for $400 million in defamation damages. Followers accused Hoover of unfairly taking sides, and she or he quickly deactivated her social media accounts in January earlier than quietly reinstating them in February, with none point out of Full of life.
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PR Consultants Warn ‘It Ends With Us’ Drama Might Affect ‘Verity’ Film

Now, with Hoover selling her subsequent book-to-film adaptation, “Verity,” starring Anne Hathaway, Dakota Johnson, and Josh Hartnett, public relations specialists warn that her repute may very well be at stake.
“I don’t foresee any method that Hoover’s profession isn’t affected not directly by Full of life and Baldoni’s conflict,” Ryan McCormick, a repute administration skilled, instructed “Fox News.”
Whereas he believes her loyal fanbase could stick along with her, McCormick suggested the creator to remain “fully out of this heated affair” and keep away from making any additional statements about Full of life or Baldoni.
Colleen Hoover Faces Backlash As Followers Slam Her Over ‘It Ends With Us’ Drama

Followers, nevertheless, have already begun flooding Hoover’s Instagram feedback, expressing their disappointment.
“So disillusioned to see you select Blake and permit the bullying of Justin. Disgusting conduct,” one individual wrote.
“You ought to be ashamed of the way you dealt with this. By no means help a bully,” one other added. “You higher let Justin remake the film with out Blake and Ryan, or I gained’t be watching one other one among your movies!”
With “Verity” and “Regretting You” each in growth for the massive display screen, Hoover is at an important second in her profession. Whether or not she will be able to transfer previous the controversy or discover herself additional entangled within the drama stays to be seen.